In order to promulgate the conception of world ethics, WEIB hopes to collaborate with the media, educate the readers with popular articles, and spread humanistic ideas, making world ethics a public project. The idea of a World Ethics Column is first suggested by Professor Tu Weiming and warmly welcomed by Wenhui Bao. WEIB project director Ms. Zhu Yanlan will be in charge of the column. The column is expected to be launched in October 2013.
About Wenhui Bao:
Wenhui Bao was founded in Shanghai in 1938 by leftist leaning intellectuals centered around writer and journalist Ke Ling. Over the next decade it was closed down twice for its political leanings. In early 1956, Wenhui Bao was forced to relocate to Beijing and was renamed Jiaoshibao (Teacher’s News). After the start of the Hundred Flowers Campaign, however, the paper was allowed to resume publication under its original name, beginning on October 1, 1956. Under its editor-in-chief Xu Zhucheng, Wenhui Bao became one of the most outspoken newspapers of the Hundred Flowers period, but was attacked by Mao Zedong in July 1957 and punished. In the 1960s, Wenhui Bao became an outlet for Mao Zedong’s editorials, and in late 1965 it was used by the Shanghai leftists supporting Jiang Qing and Zhang Chunqiao to launch their attack on the writer Wu Han. Their polemical review of Wu’s play Hai Rui Dismissed from Office became the triggers of China’s Cultural Revolution. On January 4, 1967, the paper was taken over by radical Red Guards in the first power seizure in Shanghai. In the 1980s, Wenhui Bao re-emerged as an intellectually stimulating and widely read paper with a circulation of 1.8 million. In 1998, in a wave of creating press groups backed by the government, Wenhui Bao and Xinmin Wanbao were merged into the Wenhui-Xinmin United Press Group, which was the second largest press group in China after Guangzhou Daily Press Group in terms of advertisement revenues. In the recent years, this position has been challenged by newcomers.