Yu Hong received her Ph.D. degree from Beijing Normal University. Currently, she is working as a Professor at the School of Art of Peking University. She is also serving as Associate Dean of School of Art, Peking University. She has served on many posts including Director of China Higher Education Film Commission, Director of Canton Association of Television School. She has also served as Director of Television and Broadcasting research center of Zhejiang University. She has written several papers on media and broadcasting including “Contemporary Social Changes and trends in Television Broadcasting” which won best paper award of Zhejiang Province in 2003.